You might be thinking What is BBK Electronics? Let’s talk about the Chinese super giant Smartphone manufacturing company, BBK Electronics. The full form of BBK Electronics is ((Bu Bu Gao Electronics Industrial Private Limited, Guangzhou, China). We will talk about BBK electronics net worth, its overview, and its subsidiaries in the Blog, so let’s jump right into it.
BBK Electronics is behind most of the popular Chinese smartphone brands i.e. OPPO, Vivo, OnePlus, Realme, and iQOO. They are ranked Third-largest Smartphone Manufacturers after Huawei and Samsung.
It is possible that you might not have heard about BBK Electronics before due to their different strategies. BBK Electronics Industrial group was started in 1998 by Duan Yongping.
Duan Yongping is an electrical engineer and founder of both Subor Electronics Industry Corporation and BBK Electronics. Duan Yongping was an employee at a state-run vacuum tube factory and the CEO of Junior Electronics, which was mainly known for the creation of Nintendo clones.
At first BBK Electronics was in the business of CDs, MP3 players, DVDs, and Household appliances. But the year 2000 was the time when the company started to take its place in the telephonic field. In the mid-2000s, the company hit a failure against companies like Huawei and Coolpad. This was the reason that BBK Electronics was divided into three fields i.e. Educational electronics, VCD/DVD players, and OPPO.
BBK Electronics Net Worth
Many of you guys might be wondering what’s the net worth of BBK electronics? BBK Electronics isn’t a small smartphone manufacturing company. It’s a parent company of 4 successful mobile brands- OPPO, Vivo, and Oneplus and Realme.
But there isn’t any actual figure for revenue disclosed by the company. The estimated net worth of Duan Yongping is about $1.5 billion, according to the 2018 Hurun China Rich List. If we talk about the revenue of BBK Electronics, it was estimated at $77 billion.
The first phone company to debut under BBK Electronics was OPPO, in 2004. Tony Chen was the founder of OPPO. But from the beginning, OPPO wasn’t a mobile company. At the start, OPPO used to sell Audio/Video players.
The first launch of a feature phone named Smile Phone was conducted in 2008. The phone had a distinct back with a smile. From the launch in 2008, within 5 years the company was reported as the 2nd most profitable company in China among the competitions like ZTE, Xiaomi, Huawei, and Lenovo.
In 2013 changed the smartphone market by launching the N series. OPPO N1 was the first phone to feature a rotatable camera system. OPPO was the company that drives the user’s attention towards Cameras in Smartphones. Cameras never used to be that important feature in a smartphone before that time.
OPPO was the company due to which global smartphone manufacturing giant company Samsung had to change its strategy for Smartphones.
In 2014 the company launched Find 7a and then Find 7 which was the first smartphone to pack a Quad HD display in the world. Due to this OPPO managed to attract global consumers. The company started its Global expansion in 2010 starting with Thailand.
No doubt OPPO was the company that was trying to bring the best innovative ideas into the user’s hands. They also launched OPPO R5 which was the slimmest phone of that year with just 4.9 mm of thickness. And soon the company got listed among the “TOP 5 SMARTPHONE BRANDS” in the world.
So, many of you guys might be wondering Vivo company belongs to which country? Vivo Communication Technology Co. Ltd., generally known as Vivo was founded in 2009 by Shen Wei. Vivo headquarters is situated in Dongguan, China. The company focused on design, software, and online services. They have a research and development center in Shenzhen and Nanjing.
Since 2009 the company has managed to spread across 100 countries. Vivo started its International expansion in the year 2014, starting from Thailand just like its elder brother OPPO.
They always focused more on the marketing side. When they entered India they sponsored IPL (Indian Premier League). They launched World’s slimmest smartphone, the VIVO X1, in 2012.
According to Vivo, they sold over 25 million devices in 2014 just in China. Which increased to 45 million devices in worldwide sales in 2015. In 2016 both OPPO and VIVO managed to sell 147 million smartphones together.
Comparing to its competition Huawei managed to sell 76.6 million and Apple with the sales of 44.9 million or Xiaomi with the sales of 41.5 million.
This shows how BBK Electronics with its subsidiaries was way ahead of all the major smartphone manufacturers. Both the companies targeted the young graduates helped them achieve these numbers.
BBK Electronics Strategy
OPPO and VIVO used the strategy of ‘Enemies at Home’. Both the companies competed with each other in the same market. By competing with each other in the Offline market they attracted buyers by giving them more choices.
Buyers didn’t know they were buying the phones of the same company. By having different CEOs the companies managed to differentiate themselves from each other. They provided good values at small price gaps which made users think that they are buying their choice of phone.
The other strategy was to diversify the product line. Both OPPO and Vivo launched premium smartphones like OPPO Find X and Vivo Nex, which managed to show consumers that they are premium brands and are recognized globally.
For marketing, they chose famous celebrities to carry out their campaigns. People believed their favorite Actors and bought their products.
OnePlus started its journey in 2013, founded by OPPO’s ex-employee, Pete Lau. It is the sub-brand of OPPO which makes it BBK Electronics’ subsidiary. While OPPO and Vivo are more focused on the Offline market, OnePlus aims to deliver flagship-level specs at low cost by cutting the commission of middlemen.
They opted Direct-to-consumer strategy. The OnePlus smartphones directly competed with the flagship’s launched by Samsung and Apple at cheaper rates. Initially, they were in association with CyanogenMod(now LineageOS) which gave them popularity in the Tech community.
Later they created Oxygen OS which was close to stock Android and provided some exclusive user-centric features. Due to this premium experience provided by OnePlus, they really gained popularity among young graduates.
The first phone launched by OnePlus was the OnePlus One, which was launched on 23rd April 2014. The aggressive price and premium specifications really hyped the phone. They initially sold their phones with an invite system as they could produce limited devices only.
The next phone was the OnePlus 2 which they marketed as ‘Flagship Killer of 2016’. The company’s goals were Amazing specifications, Low price, 0 Advertisements, Targeting young consumers.
Recently they have expanded their product line-up by adding Android TVs, Earbuds, Watch, etc. The company is really trying to increase its user base. But also just a few months back Carl Pei, co-founder of OnePlus, left the company.
In an official press, he told that OnePlus was his singular focus for the last 7 years and everything else had to take a backseat. So he took time off to decompress and focus on some other plans.
Realme is the youngest company in the group. Founded in 2018 by Sky Li, who was former Vice President of OPPO. Within just a short time this brand was able to grab a good number of market stakes.
According to a report from the International Analyst Institution Counterpoint, Realme recorded 848% year-on-year growth in 2019 with shipping 4.7 million devices worldwide in just the second quarter of 2019.
Realme ranks 4th in the Indian smartphone market. Realme claimed that they are the first brand to reach 50 million sales fastest globally.
Apart from smartphones, they have also started to sell Android TV, Smart Watch, earphones, earbuds, IoT devices, etc.
Like OnePlus, Realme is also focused on the Young generation. With the slogan ‘Dare to Leap’ they got a very positive response from the tech community. No doubt Realme is the fastest-growing smartphone brand.
VSUN Communication Technology Co. Ltd, founded in 2011 by Xueying Zhang. In its early days, the company started with the wholesale distribution of electronic parts and communication equipment.
They launched their first two smartphones in 2013, V6 and i5. This brand is based mainly in China but they also expanded to countries like Bahrain, Oman, Qatar, Saudi Arabia, etc.
Like OnePlus and Realme are sub-brands of OPPO, IQOO is a sub-brand of Vivo. iQOO was founded in 2019. Vivo also wanted a to target more niche geek audience, so they launched iQOO.
Recently they have launched a very affordable 5G smartphone in China. In early 2020 they entered India. So far the company hasn’t done anything exceptional.
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BBK Electronics Stock Price
BBK Electronics is not publicly traded. It is not listed on any Index. It is a private firm and is owned by Duan Yongping. The headquarters of BBK ELECTRONICS is located in Dongguan, Guangdong , China. Duan Yongping’s net worth was estimated at $1.5 billion by the 2018 Hurun China Rich List. He is known as the God Father of Chinese Smartphone industry.
BBK Electronics Global Market share in Smartphone Industry
According to latest quarter data, BBK Electronics covers around 40% share globally. In which 16.2% is of VIVO, 10.1% is of OPPO, 11% is of REALME and rest is of OnePlus. This data shows that they are the global leader of Smartphone Industry.
BBK Electronics Net Worth
The net worth of BBK ELECTRONICS could be estimated at around $2.5 Billion and the contribution of its major subsidiaries are:
- OnePlus: $1.4 Billion Net Worth
- OPPO: $450 Million Net Worth
- VIVO: $470 Million Net Worth
Current Position of BBK Electronics
In recent time some confusion has arisen. Companies like OPPO and Vivo themselves deny their ownership by any Parent company. Both brands deny that BBK is their parent company.
I think since people got much more interested in the topic that all the brand’s OPPO, Vivo, OnePlus, Realme are same and seeing them as the same company, the companies are trying to diversify themselves from each other and operate as different brands.
Also on the official website, the references showing a link between OPPO and BBK are deleted, the same is with Vivo. According to me, the companies are trying to retain their individual identities and keep their different image in the consumer’s mind.
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BBK Electronics FAQ
Is Xiaomi owned by BBK?
No, Xiaomi is Chinese manufacturer. BBK Electronic group owns OPPO, Vivo, OnePlus, Realme and iQOO. BBK electronics is the 3rd largest smartphone manufacturers in world.
What is the net worth of OnePlus?
With the worth of $1.4 billion OnePlus ranks 5th in the world.
What is the net worth of OPPO?
With the worth of $450 million OPPO ranks 7th in the world.
Is OPPO and Xiaomi same company?
No, Xiaomi is different brand and OPPO is another smartphone company. We can say that OPPO and Vivo are same as they have same parent company i.e. BBK Electronics.
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